Insta-logos: the trail of Instagram copycat logos

You may hate or love Instagram's new logo — there's definitely enough commentary out there from every level of expertise imaginable — or you might not care about it at all. While there is much debate as to whether it is a great, modern logo or a total design fail, one thing is for certain: Instagram is so big that it really doesn't matter. No one is going to stop using Instagram because they hate the garish, childish icon. Conversely, I doubt Instagram is picking up any new users who fell in love with the simplistic, flat, colorful bauble.

Instagram is a giant owned by the landlord of the entire land of giants, Facebook. No matter what the logo looks like, the app is already an indispensable tool for the masses. This kind of power is inevitably trend-setting and creates followers who jump on board hoping it will gain them some of the riches that flow in the wake. While imitation is a form of flattery, I say it's just unoriginal. Photo Collage Editor and Life360 followed Instagram's unveil with copycat logos. Even if they are all under the same corporate umbrella (which as far as I see, they are separate companies) they are still completely different brands.

I've spotted these "flattering imitations" because I use the apps... maybe there are more out there. Have you seen any? Post in the comments if you have!

Trendspotting: retro-ish logo fonts

How much do you believe in coincidence?  The following logos have recently cropped up independently of each other:

These companies are not connected by ownership, so it's just a total "coincidence" that they are retro script words. They are similar though — all three are photo/video sharing sites, each with a twist of their own. To be fair, the above Instagram logo is not their latest. They have since redesigned their logo. It's Soooo different now, see:

Of these three, I'd say the Instagram one has the least longevity. Somehow they went backward into future of the 90's with the redesign. It's not as clean and mod as the first and it's not far back enough to be cool. At least the other two have customized to indicate their product — Pinterest with the pinpoint on the P and Vine being one connected vine. 

I don't know exactly what it is that causes creative industries seem to come up with multiples of one theme at the same time,  but I wouldn't call it coincidence.

I confess: I do not know the 5 secrets to instant entrepreneurial profit and eternal success…

… and neither do they. 

There aren't 7 SEO techniques you can implement in your website to ensure you 10 new customers every 30 days. There are not 3 lessons you can learn from General Patton that will guarantee you will exude leadership skills that inspire your employees to sell for you in their sleep. Google+ will not make your business the next Google, and neither will Facebook, Twitter or LinkedIn. There is not one white paper you can download that will change your life as soon as you read it.

I have a very short romance cycle with buzzwords. About the same amount of time a pear is good. The first time I hear one, I don't know it's a buzzword yet. It's still a word that sounds really smart because a small group of people use it in a specific way. For a little while, I feel cool if I know one before everyone else does. I seem really smart and on-trend if I use it while describing something to a client. But that's it. That is the peak after which the buzzword gets more popular and starts being compulsively spewed out of the mouths of the masses. At that point, it's lost its value to me and becomes merely another common word. It's over.

For some reason the rest of the world doesn't realize this.. Instead, for years, if anyone just says one of these buzzwords, they are looked upon as an expert. It doesn't even have to be used in a sentence! They don't even have to know what it means or where it came from! It just has to be uttered. While the majority of the population is being wowed by these experts, I'm itching all over from the merciless assault of buzzword overuse out there. Make it stop!

In the past 24 hours these headlines came straight to my inbox/feed/stream:

•  5 ways to succeed as a startup in an industry awash with competitors
• The 1 Question That Inspires Innovation
• 4 ways to harness the power of co-creativity
• 5 Ways The Kardashian Family Built A $65 Million Brand
• How to manage a team of robot workers
• PepsiCo CEO Indra Nooyi, on the 5 C's of leadership
• 3 ways for CEOs to avoid overconfidence
• The best apps for building a business
• 6 Google+ Myths Debunked
• 25 Questions To Ask Before You Outsource HR
• Five Things Hollywood Teaches us About Product Design
• 4 social media case studies from the tourism industry
• 5 key questions to ask about your social campaigns
• 6 Creative iPad Uses For Small Retailers
• Top 5 Legal Issues Of A New Company
• 100 Websites You Should Know and Use

I know, I know, you're wanting the link to a couple of these because they just might contain THE answer. Well I'm not providing them. These headlines are just to illustrate the weight of the world that is on my shoulders. Realize that the reason all of these came to me is because I actually subscribe to the sources. They really do have something smart to say, even if it isn't going to change my life. I have to keep up with trends and technology because it's what I do for a living. Besides, some of these articles might have the next buzzword in them, before it becomes an overused and sales-pitch-ish.

New (to me) Media Sunday • 9/365 •

Sometimes I play games for work. Really, for work! New technology, new trends, news and events – are all twists and turns along the professional and personal roads we navigate. I can't be an expert in everything, but It is my job to be aware. 

Beginning today and henceforth, on Sundays, I'll share a new (at least to me) thing or two that I'm dipping my toes into. I would love your feedback if you're using these. How are they affecting you, how do you see them affecting the world?

Social media has brought us all together. Facebook is King right now, and as I mentioned in "Nostalgia at the speed of technology," we are becoming less expressive because of how close together we are. It's kind of like the population in general – once upon a time we lived far apart in farms or houses or shacks. We would visit our neighbors and we knew all about them. Then as population exploded and we moved into apartment buildings, sharing the same walls, we stopped even speaking to our neighbors much less getting to know them. 

That kind of separation is against our nature, though. We are social creatures. So the next logical step after the great migration to Facebook is segmentation. We'll see more and more subcultures crop up again, where people feel safe to express themselves in a certain way. 


This Sunday's two medias are a product of that segmentation. 

Path

Path is an iPhone app. It's a social network that runs only on pictures. You are only allowed 50 friends, so they will most likely actually be your friends, and you are only allowed to post pictures, so they will see what you're up to. You tell your story with pictures. Fun! Drawback is your friends all have to have iPhones, too. Because of that, I haven't used it enough to judge it well. 

Quora

Quora is a continually improving collection of questions and answers created, edited, and organized by everyone who uses it.

It's a wiki for q+a. Where it gets segmented is that you "follow" questions and categorize them and each question can become a story. You'll see questions ranging from, "What are the best running snowshoes?" and "Do the majority of founders of tech start-ups come from wealthy families?" to "If I'm not happy with life, should I commit suicide?" 

Quora makes it easy for you to follow your friends from other places, so right away you're in a group that you recognize. Jury is still out for me as to how useful it is, or whether it's just a very interesting way to spend time.

Are you using either of these? If so, what are your thoughts?

Farming is the new black

Farming? Really?

Yes, if you're not already hooked on plowing, you've at least seen a related request (or a hundred) come across your Facebook. As you read this blog, it's already too late to spot this trend at the early-adoption stage. Be it in cyberland or live earth, farming is sprouting up and growing fast.

When it comes to trends, I find that I get tired of themes and buzzwords right about when they become most relevant to the general public. Aesthetic trends, for example – just when something I like becomes readily available, I know it's time to move on. Remember the suns and moons, Raphael's angels, concentric circles and grunge? Alas, I loved them all once. The disappointment that comes when I can easily find what I like gets replaced by a curiosity for what's new and not on every-other teenager's shirt.

To stay ahead and set trends, you have to move fast and be different. You shouldn't be doing what the masses do. However, the largest percentage of consumers happily ride the big waves. They were out there buying suns and moons set in dark blue and gold because it was "in." They are still caught up in a 70's and 80's bag that's mixed up with hip-hop and grunge right now, though thankfully I believe the "swoosh" is no longer the most popular logo element in new designs. If you're selling to this larger percentage of consumers, then it's not always a bad thing to be with the current trend as opposed to ahead of it.

"In this economy...blah blah blah."  Those words are old now if you're a trend-setter but they're not old to the average person feeling these tough times. They're still highly relevant. How are advertisers speaking to consumers right now? With themes of value, of a deeper meaning, back-to-the-basics, of helping out and pitching in. In a time when the government is needed most, it is trusted least. Self-reliance used to be running your own stock portfolio, heavily investing in a 401K and saving for kids' college. Now, self-reliance has gone back to basics. All the way back to the farm.

People are growing food gardens in their own back yards. From the White House down to the hoods and everywhere in between, harvesting is IN. While I don't get delicious collard greens from the computer like I do from my friend Shonna's real-life garden, I recognize a value of virtual farming in the numbers. Facebook alone has over SIXTY Farm-related games and quizzes plus tag-along apps. FarmVille (the offshoot of YoVille on Facebook) is leading the hoe-down with 33 million monthly active users – over FarmTown (also on Facebook) which reaps-in 18 million monthly active users. 

This growing farming trend is about community as much as self-reliance. Social networking has gone to the farm, at least with the over-thirty's and their mothers. All of these farm games involve visiting and working on friends' farms, giving gifts to each other, and some even include chat rooms. While this trend might pass and go out to sea with the concentric circle craze, it's worth taking note of now. Ride the big wave. People are willing to pour their time into food gardening in the dirt and virtual farming on the computer because of the sense of accomplishment, growth, significance, connection and contribution that they get in "economically challenging times like these."