I confess: I do not know the 5 secrets to instant entrepreneurial profit and eternal success…

… and neither do they. 

There aren't 7 SEO techniques you can implement in your website to ensure you 10 new customers every 30 days. There are not 3 lessons you can learn from General Patton that will guarantee you will exude leadership skills that inspire your employees to sell for you in their sleep. Google+ will not make your business the next Google, and neither will Facebook, Twitter or LinkedIn. There is not one white paper you can download that will change your life as soon as you read it.

I have a very short romance cycle with buzzwords. About the same amount of time a pear is good. The first time I hear one, I don't know it's a buzzword yet. It's still a word that sounds really smart because a small group of people use it in a specific way. For a little while, I feel cool if I know one before everyone else does. I seem really smart and on-trend if I use it while describing something to a client. But that's it. That is the peak after which the buzzword gets more popular and starts being compulsively spewed out of the mouths of the masses. At that point, it's lost its value to me and becomes merely another common word. It's over.

For some reason the rest of the world doesn't realize this.. Instead, for years, if anyone just says one of these buzzwords, they are looked upon as an expert. It doesn't even have to be used in a sentence! They don't even have to know what it means or where it came from! It just has to be uttered. While the majority of the population is being wowed by these experts, I'm itching all over from the merciless assault of buzzword overuse out there. Make it stop!

In the past 24 hours these headlines came straight to my inbox/feed/stream:

•  5 ways to succeed as a startup in an industry awash with competitors
• The 1 Question That Inspires Innovation
• 4 ways to harness the power of co-creativity
• 5 Ways The Kardashian Family Built A $65 Million Brand
• How to manage a team of robot workers
• PepsiCo CEO Indra Nooyi, on the 5 C's of leadership
• 3 ways for CEOs to avoid overconfidence
• The best apps for building a business
• 6 Google+ Myths Debunked
• 25 Questions To Ask Before You Outsource HR
• Five Things Hollywood Teaches us About Product Design
• 4 social media case studies from the tourism industry
• 5 key questions to ask about your social campaigns
• 6 Creative iPad Uses For Small Retailers
• Top 5 Legal Issues Of A New Company
• 100 Websites You Should Know and Use

I know, I know, you're wanting the link to a couple of these because they just might contain THE answer. Well I'm not providing them. These headlines are just to illustrate the weight of the world that is on my shoulders. Realize that the reason all of these came to me is because I actually subscribe to the sources. They really do have something smart to say, even if it isn't going to change my life. I have to keep up with trends and technology because it's what I do for a living. Besides, some of these articles might have the next buzzword in them, before it becomes an overused and sales-pitch-ish.

Brilliant Undiscovered Idea (in no particular order) #2 • 5/365 •

Necessity is the mother of invention. So am I. I'm always coming up with brilliant ideas. Trouble is, however valuable a brilliant idea is, the real gold lies in the execution. And let's face it, I don't really want to do every thing I think of. So I'm sharing some of these ideas so that you can take them and get rich!  In no order of importance or best-ness, here is number 2 (you can read #1, It's Nacho Restaurant, here).

"The Chinese Delivery Hub"

Calling for Chinese delivery scares me. Not in a horror-film way, but I'm always insecure about my order. It never really seems as if we understand each other, the Chinese person on the other end of the line and I. I don't mean understand each other intimately, like who we are as people, I just mean what my order is, how much it will cost me, and whether it will be delivered to my house. Funny as the conversations can be, I'd rather know that I'm getting what I want. 

Actually, I'm highly impressed that they generally do get things right. Whichever the restaurant in where ever the town, they pretty much always charge my card the right amount and come to the right address with the right order, plus some bonus crab rangoon. 

Still, it's scary.

The solution: Open a "Chinese Delivery Hub." I don't know if it's you who's going to do it, but it needs doing. Get clear-speaking people to answer a phone line and take down customer's orders, charge customer's credit/debit cards, and pass the order straight through to the Chinese restaurant of the customer's choosing (or closest to them). The Chinese restaurant then has an order in writing, clear (maybe even translated if necessary).  They might not ever even open up a merchant account to accept cards! The Delivery Hub will handle that... and customers will be worry-free. 

Let me know if you do it, I'd love to do your branding! 

Brilliant Undiscovered Idea (in no particular order) #1

Hold on to your hats, I have decided to go public with many of my brilliant ideas that could someone rich. We all have them, but keep them to ourselves as if one day when we get the time (yeah right) and the money (yeah righter) then we will invent that hydro-car, open that chartreuse organic vodka bar, or solve world hunger with the cunning use of hologram bees, and strike fame and fortune doing it.          

You know how it goes, "Someone should invent such and such, then we would never have to trip over our shoe laces again!" You might have even gone so far as to research your brilliant idea online, thinking up lots of catchy url's that are already taken by some obscure literary group or web squatters, before letting it settle into a folder on your hard drive, waiting patiently for resurrection when the "right time" comes.

Being honest with myself, I'm probably not going to execute most of my brilliant ideas. Many of them, in fact, I don't even want to, I just want someone else to do it so I can take advantage of whatever it is. Oh yeah, and I'd like to brand it, please! So please, Mr. or Ms. Investor/Entrepreneur, I'll be your Creative Director if you get the idea going into a business. The idea is free! Just hire Little Black Mask Marketing to bring out your inner super-hero image!

Without further rambling, here is brilliant, undiscovered idea (in no particular order) #1:

"It's Nacho Restaurant"

I believe the nacho is highly underutilized. We are totally missing the breadth of the nacho's potential by limiting them to the Americanized-Mexican toppings. I propose a restaurant with an international menu comprised entirely of nachos. 

Think of just the nacho chip itself. It can be made from corn, flour, wheat, it could be herbed, cheesed, spiced. Now combine those with an endless selection of toppings. Filet mignon tidbits, julienne roasted veggies, salad, crumbled meatloaf, shredded buffalo chicken or shrimp, spinach and ricotta, roasted garlic and brie, the options are infinite. Breakfast? Eggs Benedict Nacho. Dessert? It's Nacho Tiramisu, Cinnamon nachos drizzled with I don't know what because I'm not a Chef, but I imagine this could go on and on given that the nacho is a sturdy and versatile vehicle you can enjoy with our without flatware.  

It's Nacho Restaurant offers sampling orders (three nachos) up to heaping party plates, and boasts a drink menu with equally endless choices to match with your nacho selections.

Viva la nacho! 

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