and the winner is ...

Last week, I won seven ADDY® Awards, Best of Show and the AAF Silver Medal Award. In the wake of these wins, all of the ADDY Galas happening around the country and the Oscars, I explore: what do awards really mean, anyway? To hear many say, they don't mean a thing.

Awards are meaningless to me, and I have nothing but disdain for anyone who actively campaigns to get one. 

~Bill Murray 

Awards are only a publicity gimmick. 

Tony Randall 

Awards are so unnecessary, because I think we get so much out of our work just by doing it. The work is a reward in itself. 

~Natalie Portman

On one hand, they are totally right. After all, the work itself is satisfying. Hopefully we all have a better motive to do good work than awards. Hopefully we're saving the world one project at a time and loving the process. 

On the other seventeen hands, however, they are wrong. For entertainers, artists and designers, what we do has to be well-received or it doesn't work. Awards highlight work that works. I don't mean people's choice awards, like American Idol, I mean awards that are judged by experts. These judges have the privilege of honoring and celebrating great work. In doing this, it encourages more great work to be produced year after year. They give deserved recognition to many who are often underpaid and unsung.

“This award is meaningful because it comes from my fellow dealers in celluloid.” 

~Alfred Hitchcock 

There's more. Awards help validate a smart and talented artist's position, thereby educating clients. All too often, businesses hire creatives to do their design work but don't trust them enough to let go of the reigns. They often dictate unreasonable parameters, then make choices based on their personal taste or untrained opinion. One of the biggest challenges to creating solid, effective work can be the clients themselves. Awards can also help to get more clients, too, by increasing the credibility and visibility of the recipient.

Awards sell tickets, and they're a clever publicity stunt. 

~Tony Randall 

It's easy to say that awards don't mean anything, but if you work your ass off and are rewarded with an award, you can't honestly tell me you aren't thrilled to get it. Natalie Portman's quote above doesn't foreshadow her tearful and joyous reaction to winning the Best Actress Oscar this year.

"This is insane. I truly, sincerely wish the prize tonight was to work with my fellow nominees. I am in such awe of you."

~Natalie Portman

What I feel most for my wins this year is validated. I am especially proud that the Best of Show award was for an inexpensive yet highly conceptual, one-color piece. It demonstrates that a great concept doesn't need a giant production budget to succeed. In a town like Ocala, that's valuable because it means small businesses can have stellar creative, too.

“To those of you who received honours, awards and distinctions, I say well done. And to the C students, I say you, too, can be president of the United States.” 

~George W. Bush

#Fail #Learn #Succeed

I started 2011 out with a self-imposed assignment to blog every day. I had been pretty irregular with my own blogging, which completely goes against my own advice. I figured if I blogged every single day for a year, the habit would become well-formed and I could then back down to once or twice a week without even breaking a sweat. To the people who said, "How will you ever do it? You don't have that much time, Jessi," I answered that I would be able to post quickies some days. I wouldn't have to take time for every single post, thoughtfully writing insights and creating original illustrations. 

I made note of my analytics before I began so that I could track my progress, weighing-in my blogging muscles periodically. On average, during the month of January, my blog visits doubled. Comments began to appear where there had been none. Daily blogging was definitely boosting buzz. 

There was just one problem, though. I wasn't actually doing it every day. Right from the starting line, I had trouble with it. I hadn't done work ahead of time and created a lot of posts - I wanted to do it as honestly and real-time as possible. Some days it was no problem, but other days found me wrapped up in life and work more than allowed for the hour or two it sometimes took to blog. I missed days. My Klout score actually went up and down, reflecting this. 

The main flaw in my thinking lied with the "quickie" posts. When it came right to it, I couldn't do it. A quick sentence or two or three seemed no different than a tweet to me. Why would I waste a good blog page and readers' valuable time on a quick albeit insightful post? Why make someone click a link just to read what could be said in a status or a tweet? It didn't sit right with me, so I never did it. 

For a while I thought I would catch up but before I knew it, I wasn't just skipping a day here and there. The idea that I was behind stopped me from posting out-of-time, creating a growing snowball of white blog space.

It's February 19 and my experiment is failing so I'm stopping it before it becomes #epicfailure. I'm not about to wait until December to admit that I'm not going to blog every day in 2011. It's not worth my time and it's not worth my readers' time. So, I'm going back to thoughtful posts without quickies, but with a strategy change. This time I am going to be my own client. Once a week, more if something timely happens that needs commentary, my blogs will consistently appear. Oh, and I've added an email subscription button, to make life even easier for you, dear reader.

Now, go fail at something. It's fun!

Pro white space and proud • 12/365 •

"Cool Infographic" is not an oxymoron • 10/365 •

"You might be a geek if ... " 

"...If you get excited when new infographics come out."

"...If you really wonder what Yoda would say about it."

I don't know how I ended up talking about analytics and infographics. I especially don't know how I ended up liking them! Alas, what could be more interesting to an analytical, visually creative person, than to breathe life into mountains of dry data by giving it color, form, even motion?

Infographics are da bomb. I'm going to start making some. Next week, maybe. For now, here are two of my favorite sources ... just in case you wanted to get smart and look at coolness at the same time:

Good Magazine

Since issue one, they have featured "Transparency," where not only do they shed light on important topics, make them digestible eye-candy, but they invite a guest designer to create them every month. Sigh. I love you, Good Magazine.

Fast CoDesign

Just like Fast Company, Fast CoDesign never fails to be entertaining, informative and hip. If loving them is wrong then I don't want to be right.

On a final cautionary note, as with everything in our universe, there is a dark side to infographics as well. Please don't believe everything you see/hear/read. Consider the source. A lesson can be learned from this one Sarah Palin's "target map" infographic removed from her site right after the tragedy in Arizona today. 

Yuck. Bad timing. What would Yoda say?

New (to me) Media Sunday • 9/365 •

Sometimes I play games for work. Really, for work! New technology, new trends, news and events – are all twists and turns along the professional and personal roads we navigate. I can't be an expert in everything, but It is my job to be aware. 

Beginning today and henceforth, on Sundays, I'll share a new (at least to me) thing or two that I'm dipping my toes into. I would love your feedback if you're using these. How are they affecting you, how do you see them affecting the world?

Social media has brought us all together. Facebook is King right now, and as I mentioned in "Nostalgia at the speed of technology," we are becoming less expressive because of how close together we are. It's kind of like the population in general – once upon a time we lived far apart in farms or houses or shacks. We would visit our neighbors and we knew all about them. Then as population exploded and we moved into apartment buildings, sharing the same walls, we stopped even speaking to our neighbors much less getting to know them. 

That kind of separation is against our nature, though. We are social creatures. So the next logical step after the great migration to Facebook is segmentation. We'll see more and more subcultures crop up again, where people feel safe to express themselves in a certain way. 


This Sunday's two medias are a product of that segmentation. 

Path

Path is an iPhone app. It's a social network that runs only on pictures. You are only allowed 50 friends, so they will most likely actually be your friends, and you are only allowed to post pictures, so they will see what you're up to. You tell your story with pictures. Fun! Drawback is your friends all have to have iPhones, too. Because of that, I haven't used it enough to judge it well. 

Quora

Quora is a continually improving collection of questions and answers created, edited, and organized by everyone who uses it.

It's a wiki for q+a. Where it gets segmented is that you "follow" questions and categorize them and each question can become a story. You'll see questions ranging from, "What are the best running snowshoes?" and "Do the majority of founders of tech start-ups come from wealthy families?" to "If I'm not happy with life, should I commit suicide?" 

Quora makes it easy for you to follow your friends from other places, so right away you're in a group that you recognize. Jury is still out for me as to how useful it is, or whether it's just a very interesting way to spend time.

Are you using either of these? If so, what are your thoughts?

Honorary Masked Crusader: Benjamin Franklin • 8/365 •

Masked crusaders have existed throughout time, championing their causes and changing the world. I like to remember and pay tribute to my heroes, whom I wish I lived amongst today. They inspire me from their resting places.

For example, we can learn a lot about Benjamin Franklin and how relevant he still is today from some of his quotations:

"Would you persuade, speak of interest, not of reason."

He was in advertising.

"Be at war with your vices, at peace with your neighbors, and let every new year find you a better man."

He was an optimist.

"All wars are follies, very expensive and very mischievous ones."

He was an activist for peace.

"Games lubricate the body and the mind."

He was a gamer.

"All mankind is divided into three classes: those that are immovable, those that are movable, and those that move."

He was an observant mover and shaker.

"Honesty is the best policy." 

He was in social media.

New Year's Cards • 7/365 •

Little Black Mask sent out these cards to celebrate the New Year. The flipside is black, of course. You can see some of the masks that are being posted (click here), it's fun to see everyone's different take on a classic theme. If you haven't gotten one, and want one, pop me a note and I'll mail you one!

I have another round of cards to go out still, after everyone has a chance to post theirs, I'll show them off here, too.

Happy New Year!! May 2011 bring new successes.

Nostalgia at the speed of technology • 1/365 •

Star date: January first, two thousand and eleven. I begin my 365 days of blogging today. New Year's Day is a good day to gain perspective through reflective and resolute vision, to re-evaluate and adjust course towards goals and dreams. I have a process for this that I try to do every January. Today, though, it seems glaringly obvious to me that it needs to happen more often than yearly. As Bob Dylan says: 

"If your time to you is worth savin'

Then you better start swimmin'

Or you'll sink like a stone

For the times they are a-changin'."

• ch-ch-ch-ch-changes • 

In 1982 "Tron" broke special-effects and conceptual ground. Twenty-eight years later in the sequel, "Tron: Legacy," an aged Alan tells Flynn's son Sam that he has received a page from a number at Flynn's old arcade. Sam's response is, "You still carry a pager?"

My 10-year old son turned to me and asked, "Mommy, what's a pager?"

"It's this thing we had back in the 80's - like a phone that you couldn't call from. You would call it and put a number in. Then the person who gets it finds a pay phone, puts a quarter in and calls you back. It's like one-way texting without the text. Just numbers. It was really handy!"

Looking back, my technological and cultural renaissance started with MTV. I can't imagine what I would have thought back then if someone would have told me about today's smartphones. I could only relate it to something on Star Trek. We didn't have the internet yet, and mobile phones were only in wealthy people's cars. Videos were on tape, photos were on film, music was in the store, research was done in the library and I used to call a radio station when I couldn't think of who sang a song.

Back then, the year 2000 sounded futuristic, as if we would all be 100 years old, wearing enormous shoulder pads and piloting our cars through space. I thought it would never arrive. Conversely, I knew things like virtual reality holographic video were coming, but I never dreamed it would be so fast! 

We're gaining momentum so quickly it makes my head spin. Anatomically modern-appearing humans originated about 200,000 years ago. The wheel and agriculture came 10,000 years ago. Written history, 6,000 years ago. Transportation via chariot, 4,000 years ago. Automobiles, 240 years ago. Airplanes, 120 years ago. Radio, television, computers, remote controls, internet, gps, iPads and so on, all in the past 100 years.  

My MTV was followed by an Atari home video game system in 1982, a Tandy keyboard that used BASIC language in 1984, a pager in the early 1990's, the internet, a cell phone, a laptop, then a short lull before the social media flurry hit civilization as we knew it.  

• a golden age • 

There was a period of time after the social media flurry hit and before Facebook at MySpace for dinner, which was kind of a golden age. Maybe it was the eye of the storm as it passed over us. I look back on that time like "the good old days" of social media expressionism. Blogs were fresh and most anyone who had one was actually a thinker, an artist, a journalist, had something to say. MySpace was cool and expressive, people were uploading art, music, poetry, writing and deep thoughts. It was a supportive community of like-minded strangers and friends. If you blogged on MySpace during its golden age, people not only read it, they commented. Thoughtfully. Sometimes the string of comments was more interesting than the blog itself. You were only allowed 12 photographs, but It was a philosopher's paradise.

The internet was relatively uncluttered. Your creative, charitable or political message stood some chance of being seen at random. Twitter started up and had few enough members that it showed you a visual of your connections in a giant, interactive grid-like map. Your tweets were not lost in a stream of voices. 

It's all a blur now. How long ago was it? It was something like 2004 - 2007, give or take a year. I look back on it with nostalgia, knowing we will never get it back. I love Facebook and the fact that I can find just about anyone on it, but along with everyone's old friends from high school there are parents, bosses, clients, exes and children. Facebook hasn't just broken down the walls between us by linking us together, it has also built walls up around creative, free-spirited expression. I love having my wall written on, though, so please do so!

• chasing that high • 

We might never have that golden age back, but my bet is that there will be other ages with even greater potential for creative expression and change. I'm always looking for the next wave because I don't like something as much once everyone likes it. It ruins the spirit of that thing somehow. I look around every corner for new technology and trends that give that feeling of having climbed to another level and arriving at the edge of a cliff. A cliff where paradoxically, if you step off you don't fall down, rather you find yourself on another higher level where the world is just a little bit different and new things are possible. Magic. Like a video game. It's an addiction.

Fun with analytics!

Hello kids. Today we are going to touch on the funner points of analytics. Not finer points, funner points. Yes there are some.

I don't think I even uttered the word "analytics" before the web. In fact, it's not in my dictionary as a noun. It sounds pretty nerdy, like something the math/computing/biology/pollster guys would worry about, not me. I'm a creative, why would I want to analyze data? Sounds dry.  

Raise your hand if you think that I actually look forward to launching Google Analytics and checking on the websites I manage. Those of you with your hands down are wrong, sorry. If you never thought "fun" and "analytics" would be in the same sentence, think again.

Take my website, littleblackmask.com, for example. Hmm, I wonder what people are typing in to find me. Can you guess? How about "brainwashing design"? You didn't predict that? Okay, try "if Rip Van Winkle woke up today?" No? I didn't either. 

Okay boys and girls, let's look at another example. I design and manage Mara Rodriguez's blog, Wear in Ocala. It's an up and coming blog about fashion in Ocala, with some great advice and a spicy sense of humor. What would you guess people would have been typing in when they find it? Maybe, "can I wear velvet in puerto rico"? You didn't guess that either? What about, "lady gaga dress made from hair"? I never would have called that one. Meat, maybe, but hair? 

What can we learn from this? I'd love to say we have learned that staying on current topics is a good idea. As you can see from some of the other searches, there are some current event/famous people/on-trend searches. If your blog has content that applies, you'll be found more often. What about the others, though? How could you predict someone wants to know if they can wear velvet in Puerto Rico? You can't, but it's definitely fun to see! Never before on earth have we gotten such a peek into people's minds. This data is truly golden.

Alright. That's it for today's peek at analytics. As you can see kids, they can be fun! Kind of like a box of chocolates, if you know what I mean.

('’)

Peek-a-boo critiques: 5-seconds can speak volumes

Hi! Tell me about yourself, about your company, what you're all about, what you do and why I should give you my time and money. Just give me a quick impression so I have an idea. You've got 5 seconds. 

Sound unreasonable? Humans now have a 7-second attention span before they lose interest if they aren't engaged. I think that's being generous. I don't give some things a glance if I'm not interested in a blink.

I play peek-a-boo with my monitor. I've been doing it for years because it's difficult to get a fresh perspective. I sit  in front of my design and cover my eyes with my hands, then I open my hands quickly and repeat as many times as needed. 

I went onto fivesecondtest last night – a website for web design feedback. You've got 5 seconds to view the art before giving your brief report. I started doing the memory-based and click-based tests and began to get a peek-a-boo fresh perspective on web design and first reactions. So I submitted the little black mask home page design as it appears here:

Feedback started within minutes, which is great because I like instant gratification. You know, short attention span and all. This morning my feedback page was full. 

The good news: I am pleased to report that the little black mask name and logo were immediately memorable, the comic-book theme is well-conveyed, my saving-the-world philosophy comes across and the design seems to be liked. 

The neutral news: my face really stands out and looks beautiful. This is flattering and does have some recognition, but doesn't sell me unless you know who I am. 

The bad news: The word "home" stands out - and that's just navigational even though decorative. Also, "mona lisa," "faces," and "b&w photos" came up a lot - which again are decorative and have an underlying meaning but on first impression don't help the brand.

The truth is, if someone goes to my site they probably do so for a reason that will keep them for more than 5 seconds, but it doesn't mean they'll ponder the meaning of it all and go in to read every page before calling me and offering me loads of money. Peek-a-boo impressions count. A change is in order.

Immediately, I changed the word "Home" to "Branding." Since that word stands out so much and it's right under "little black mask marketing" then I've fixed that association. A website "massage" has been on my to-do list anyway, so I'm going to submit it to other feedback sites for more information first instead of just plowing forward on my own. Research is good.

Check out Mashable's 10 Tools for Getting Website Feedback

I'd love to hear what kind of feedback you get, share on the little black mask Facebook page.

('’)

Thanks, original idea men!

Independence Day is, on the literal surface, about the brave men and women who founded our country and the life of freedom they gave us. As our society rapidly progresses and changes, the world of our founding fathers seems farther and farther away. It's hard to relate, I can only wonder about what it was like. I imagine the US's original creatives – brilliant and progressive thinkers who came together to create a government for an ideal society, knowing in their hearts and souls that they would NOT live any other way. 

Today we whine about how our clients want huge logos and too much copy in their ads, about how we can't get the really great ideas approved because someone's secretaries' kid doesn't get it, or about how we can't get investment for that big idea that will change the world if only it had the proper chance. The obstacles we face in the modern world can own us, making us feel anything but independent. 

Imagine these guys in the late 1700's... no electricity or bifocals yet, no cars or airplanes, no faxes, emails or cell phones. What they had was an idea. You know the one – all men are created equal, life, liberty and the pursuit of happiness. They had to pitch this idea to not just one client, but to all "the people" - and they didn't need the people to simply approve this idea, they needed the people to give everything they had including their lives to ensure that this idea was realized.  

This July 4th, 2010, I challenge you to think about something you believe in so deeply that you would give your life for it. No, I'm not suggesting you commit hari-kari if you don't get your next best idea approved, but I am suggesting you chose some ideas you really believe in and you don't stop until you've made them happen. 

What are you doing that you are really passionate about? What do you really believe in? Let's take today as an inspiration. With gratitude for the freedom and opportunity we have, let's fight a little harder for our dreams.

('’)

This blog could lower your interest! It's almost guaranteed!

Advertising is a really big word, and it keeps growing all the time. It contains mediums, philosophies and specialties that are expanding and changing at a mind-numbing speed.

What method or tactic you take depends on the medium, market, budget and brand. The message shouldn't be the same across the board. Direct mail, for example, needs to get the recipient's attention, interest and trust immediately in order for them to open, read, then act on it. A billboard needs gain the driver's attention and be memorable enough for them to act on it later, but it has only a few seconds, a visual and seven words or less to accomplish this with. An ad in a coupon section of the newspaper needs to visually "pop" out of all that noise as well as contain a perceived savings enough to get the reader to act on it. The list goes on, and while the strategies vary for the different forms of advertising, they all need to be honest.

Truth in advertising might sound like an oxymoron, but for the most part, it's the law. Did you notice that I said "perceived savings" about the ad in the coupon section? Just because something is true doesn't mean it's not slanted in its view. Different people have different points of view, different ideas of value. With behavioral marketing exploding the way it is, different people are actually seeing different ads when they go to the same places – ads with their needs and interests in mind. I'm a big fan of it, from both the perspective of the consumer and the advertiser. What I don't get is what's going on with some of the Facebook ads.

Can someone please explain the strategy to me that prompted this photograph to be in this ad?

Does a hippie-type guy speak to moms? Random. I see tons of things that make me tilt my head and wonder, "WTH??" Like this one with Oprah:

What does she have to do with this coffee? Is she endorsing it? My bet is no. Who's going to call the ad police about that one? I just pass it by with the rest, thinking that the internet really still is the wild, wild west. Still a lot of law and order to come, which will probably both help and restrict us. In the meantime, each to their own ethics, and the prospecting opportunity is spectacular.

Don't Fear the Reapo-man

There's something haunting the holidays this year – reaching its slimy, oozy, steaming tendrils around everything in search of fresh fodder. It's not the Ghost of Christmas Past Recessions, it's a new breed of haunt for the new millennium. It's not going anywhere for a while, so we've all got to stand strong through this holiday season in anticipation of a dawning relief that is coming ... sometime soon.

What can we do about this insidious ghoul that takes on different faces – such as fear, oppression and depression? Look it in the eyes, realize it's there, and dance with it! Make the best of it because it's not leaving until... sometime soon.

This Halloween, instead of the usual horror-house with ragged mummies, vampires and spider webs, put something really scary lurking behind every turn. Life savings that disappear in a cloud of smoke. Unemployment jumping out unexpectedly. Bankruptcy. Foreclosure. Repossession. Swine Flu. Hunger. Homelessness. These things will scare your visitors down to their very soul so much that they'll come out on the other end thrilled just to be alive and well!

Thanksgiving is my favorite holiday in concept because it's about gratitude for what we have already as opposed to what we want. This Thanksgiving, reach out to others, don't limit it to your closest friends and family. Have big "group dinners," maybe even "block dinners!" People are struggling more behind their brave faces than we know. Holiday times carry enough stress when the money is rolling in, so help make it easy on everyone and just celebrate being alive.

For Christmas/Hanukkah/Kwanzaa/Winter Solstice/Whatever holiday you hang your hat on in December that motivates you to start spending amounts of money that are completely disproportionate with the rest of your year, I suggest a word that isn't normally exciting: practical. Here's an innovative marketing opportunity that would help circulate more dinero without wasting it: discounted gift cards at utility companies, banks, mortgage holders, gas stations, drug stores, grocers, family marts... everywhere. If companies would take 10 or 15% off the top they would sell a helluva lot of cards! I'm all about buying the $50 gift card for $35! Everyone gives and everyone gets. More bills get paid, more shopping is done because more bills are getting paid, and so on.

We will all make it through the scary holiday season together if we maintain our sense of humor, stay grateful, be practical, generous, and creative with marketing and buying opportunities. What are your innovative ideas for the holidays?

If we're lucky, the creepy, haunting ghoul will start to lighten up with the coming of the new year... or sometime soon.

Trust me, I'm in advertising

I'm in advertising. I'm a Photoshop whiz. I'm a blogger. I email and I share information. I'm good at social networking. How much do you trust me?

Since consumers have a general malaise (if not downright anger) for big corporations and big government lately - and they are fed up with being fed dodgy-at-best information in ads for years, they no longer take traditional advertisements at face value. We are in the midst of a social and technological renaissance which has shifted the balance of power squarely into your hands. Yes yours. You.

There is no one group of people called "consumers" that the rest of the people are trying to market to or get a vote out of. Everyone is a consumer, everyone is a voter and everyone has the power. Everyone is an individual, it's a market of one. There is no other cell phone exactly like yours - the model, the color, the screen, the ringtones, the apps, the music - it's all your own unique recipe for what you think a phone should be. You can't be classified into some group called "consumers," you are a person and people listen to you. So am I (you're reading my blog right now). So are they. Who are they though?

Who are these people that are blogging and tweeting and talking everywhere, and how much can you trust them? The answer is as simple as walking down the street, going into a grocery or a restaurant or any other public place in your town. You know some people, but you don't know the rest so you make judgments based on what they do, what they wear, their smile, what they are buying, what they are driving and so on. You make judgments based on your experience in life. Your own common-sense. All of this word-of-mouth, viral, conversational, social marketing is no different. It's being put out there by the same people, the same communities, it's a mirror, a window to society.

Don't believe everything you read just because it's in writing. Most emails, websites and blogs are not any more official than some guy standing on the corner with a sign announcing end days. Don't believe everything you see just because you see it. The grass is not that green, the sky isn't that blue, his skin isn't that clear and she isn't that thin.

So how do you know what you can trust? We got a little help this month from the Federal Trade Commission, who brought down some new regulations having to do with testimonial ads, blogging and celebrity endorsements. If someone is being paid to blog about something, they've got to disclose that information. Both advertisers and endorsers (celebs, too!) may be liable for false or unsubstantiated claims. This should help give you, me and everyone else a little more clarity to help make decisions.

Watch out though, you may or not still be being brainwashed... "Ladies and gentlemen of the jury, disregard that last thing you just heard, it might not be true." Too late.

I'm making people batty!

Introducing the first annual, freshly-brewed batch of Halloween Portraits from Little Black Mask Marketing. I love Halloween and wanted to sprinkle some of the boo spirit around as well as launch a project in anticipation of the soon-to-be-live Little Black Mask website. If you'd like your Halloween portrait done, pop me a line and a photo (or a link to one on FB or somewhere) and I'll make you batty, too! I'll keep making them through October and it will all come together on Halloween with a poster and website unveiling (not unmasking though!) OOoooOOOoooohhhhh.

Either that or - there were these bats at a party who were taking pics for their social network profiles.

All portraits can be seen on my FB page [click here] and will be uploaded there as they are completed.