Saturday, January 1, 2011

Nostalgia at the speed of technology • 1/365 •



Star date: January first, two thousand and eleven. I begin my 365 days of blogging today. New Year's Day is a good day to gain perspective through reflective and resolute vision, to re-evaluate and adjust course towards goals and dreams. I have a process for this that I try to do every January. Today, though, it seems glaringly obvious to me that it needs to happen more often than yearly. As Bob Dylan says: 

"If your time to you is worth savin'
Then you better start swimmin'
Or you'll sink like a stone
For the times they are a-changin'."


• ch-ch-ch-ch-changes • 

In 1982 "Tron" broke special-effects and conceptual ground. Twenty-eight years later in the sequel, "Tron: Legacy," an aged Alan tells Flynn's son Sam that he has received a page from a number at Flynn's old arcade. Sam's response is, "You still carry a pager?"

My 10-year old son turned to me and asked, "Mommy, what's a pager?"

"It's this thing we had back in the 80's - like a phone that you couldn't call from. You would call it and put a number in. Then the person who gets it finds a pay phone, puts a quarter in and calls you back. It's like one-way texting without the text. Just numbers. It was really handy!"

Looking back, my technological and cultural renaissance started with MTV. I can't imagine what I would have thought back then if someone would have told me about today's smartphones. I could only relate it to something on Star Trek. We didn't have the internet yet, and mobile phones were only in wealthy people's cars. Videos were on tape, photos were on film, music was in the store, research was done in the library and I used to call a radio station when I couldn't think of who sang a song.

Back then, the year 2000 sounded futuristic, as if we would all be 100 years old, wearing enormous shoulder pads and piloting our cars through space. I thought it would never arrive. Conversely, I knew things like virtual reality holographic video were coming, but I never dreamed it would be so fast! 

We're gaining momentum so quickly it makes my head spin. Anatomically modern-appearing humans originated about 200,000 years ago. The wheel and agriculture came 10,000 years ago. Written history, 6,000 years ago. Transportation via chariot, 4,000 years ago. Automobiles, 240 years ago. Airplanes, 120 years ago. Radio, television, computers, remote controls, internet, gps, iPads and so on, all in the past 100 years.  

My MTV was followed by an Atari home video game system in 1982, a Tandy keyboard that used BASIC language in 1984, a pager in the early 1990's, the internet, a cell phone, a laptop, then a short lull before the social media flurry hit civilization as we knew it.  


a golden age • 

There was a period of time after the social media flurry hit and before Facebook at MySpace for dinner, which was kind of a golden age. Maybe it was the eye of the storm as it passed over us. I look back on that time like "the good old days" of social media expressionism. Blogs were fresh and most anyone who had one was actually a thinker, an artist, a journalist, had something to say. MySpace was cool and expressive, people were uploading art, music, poetry, writing and deep thoughts. It was a supportive community of like-minded strangers and friends. If you blogged on MySpace during its golden age, people not only read it, they commented. Thoughtfully. Sometimes the string of comments was more interesting than the blog itself. You were only allowed 12 photographs, but It was a philosopher's paradise.

The internet was relatively uncluttered. Your creative, charitable or political message stood some chance of being seen at random. Twitter started up and had few enough members that it showed you a visual of your connections in a giant, interactive grid-like map. Your tweets were not lost in a stream of voices. 

It's all a blur now. How long ago was it? It was something like 2004 - 2007, give or take a year. I look back on it with nostalgia, knowing we will never get it back. I love Facebook and the fact that I can find just about anyone on it, but along with everyone's old friends from high school there are parents, bosses, clients, exes and children. Facebook hasn't just broken down the walls between us by linking us together, it has also built walls up around creative, free-spirited expression. I love having my wall written on, though, so please do so!


• chasing that high • 

We might never have that golden age back, but my bet is that there will be other ages with even greater potential for creative expression and change. I'm always looking for the next wave because I don't like something as much once everyone likes it. It ruins the spirit of that thing somehow. I look around every corner for new technology and trends that give that feeling of having climbed to another level and arriving at the edge of a cliff. A cliff where paradoxically, if you step off you don't fall down, rather you find yourself on another higher level where the world is just a little bit different and new things are possible. Magic. Like a video game. It's an addiction.

Friday, December 10, 2010

Fun with analytics!

Hello kids. Today we are going to touch on the funner points of analytics. Not finer points, funner points. Yes there are some.

I don't think I even uttered the word "analytics" before the web. In fact, it's not in my dictionary as a noun. It sounds pretty nerdy, like something the math/computing/biology/pollster guys would worry about, not me. I'm a creative, why would I want to analyze data? Sounds dry.  

Raise your hand if you think that I actually look forward to launching Google Analytics and checking on the websites I manage. Those of you with your hands down are wrong, sorry. If you never thought "fun" and "analytics" would be in the same sentence, think again.

Take my website, littleblackmask.com, for example. Hmm, I wonder what people are typing in to find me. Can you guess? How about "brainwashing design"? You didn't predict that? Okay, try "if Rip Van Winkle woke up today?" No? I didn't either. 


Okay boys and girls, let's look at another example. I design and manage Mara Rodriguez's blog, Wear in Ocala. It's an up and coming blog about fashion in Ocala, with some great advice and a spicy sense of humor. What would you guess people would have been typing in when they find it? Maybe, "can I wear velvet in puerto rico"? You didn't guess that either? What about, "lady gaga dress made from hair"? I never would have called that one. Meat, maybe, but hair? 


What can we learn from this? I'd love to say we have learned that staying on current topics is a good idea. As you can see from some of the other searches, there are some current event/famous people/on-trend searches. If your blog has content that applies, you'll be found more often. What about the others, though? How could you predict someone wants to know if they can wear velvet in Puerto Rico? You can't, but it's definitely fun to see! Never before on earth have we gotten such a peek into people's minds. This data is truly golden.

Alright. That's it for today's peek at analytics. As you can see kids, they can be fun! Kind of like a box of chocolates, if you know what I mean.


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Tuesday, October 12, 2010

Dusting-off notes: part 1

In a never-ending education process, I attend a lot of conferences and programs. I listen to a lot of speakers and watch a lot of presentations. I watch movies and videos (and commercials!). I play games, I participate outside of my circle. I read books, articles, blogs, tweets and white papers. There is a constant stream of information that I tap into on a regular basis because stagnation is death. 

I also take a lot of notes, which it seems I never go back to look at or do anything with. There is a wealth of pearls of wisdom and bursts of inspiration between the pages of closed notebooks and event booklets, lying in bags, shoved into piles, boxed or shelved. 

I thought I would go through some of those treasures and share them. Some of these are my own epiphanies, but most are quotes. I think they're still gems despite being out of context. Enjoy ...

The term "teenager" was coined in 1941 and wasn't used until the late 50's and early 60's.

The average first-time grandparent now is 46 years old. One third of the U.S. is invested in grandparenting.

"Social Media" and "Mobile" is so 5 years ago.

The year 2025 is always under construction.

Become collaborators in the creative process with your consumers.

Stop thinking about technology getting smaller and smaller, start thinking bigger. Think: where is the computing power going? Into tablets and televisions and cars.

Technology is heading into the background. You're just going to know it's going to heighten your experience.

So, there's a computer in your pocket. ~Mike Steib, Google

Start to think of the web as a thing that overlays your experiences in the regular world.

Social media is a place the consumer is looking for information they believe to be PURE. ~Neil Miller, Draft FCB

The truth of the matter is the customer is in control. ~Mike Boylson, JC Penney

There is a 17% drop in testosterone levels in men over the past 20 years.

Get more out there faster. It's a speed game. 

There are no bad creatives, only bad environments.

Will they want to see it again, play with it, share it?

Can we bring national quality advertising to any size market?

Creativity can solve anything.

70% rule = never go into the client and say it's 100% done.

Take chances or you're not even in the game! ~Ari Merkin, CPB

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