Sunday, January 16, 2011

New [to me] Media Sunday: Measuring Influence • 13/365 •


There are a handful of companies that help measure your social media influence. They work pretty well using Twitter and Facebook as the main gauges, then blogs, flickr, LinkedIn, etc. I don't think they are a complete measure, but it's a darned good start. If you were hiring someone who is a social media expert, for example, I would definitely look them up on Klout.com. 

My Klout score is 35. That's today. It has been as high as 41 when I'm looking, it changes day to day. They call me an "explorer" - and have this to say about that level: You're exploring the ecosystem and making it work for you. Your level of activity and engagement shows that you "get it", we predict you'll be moving up. It's not as high as it could be, but I've looked up some experts that are lower. It's a matter of practicing what we preach. It's also not the only true indicator of a social media expert's worth, it's only numbers after all, not personal. 


Peer Index is a little more business-like than Klout. They bring LinkedIn into the equation. 


Empire Avenue brings a gaming twist to the topic. You can buy and sell stock in people, thereby raising or lowering their worth, which is based on a real-life score that includes more input locations than the other Klout or Peer Index. Looks fun to me, I've only just signed up and none of my friends are there. That will definitely affect its success as far as I'm concerned. If people don't join, it's not very social, is it? Still, great concept. Come buy a piece of me! 

Saturday, January 15, 2011

Pro white space and proud • 12/365 •



5 Non-traditional Valentine's Day gift ideas for creative people and geeks • 11/365 •


What does Valentine's Day mean to us now days? What exactly are we celebrating? Truth is, it isn't really relevant - and it's not even just about romance any more either. Kids are pressured into buying cards for their classmates in elementary school (too early for romance) and they come home filled with unfairly-traded chocolate and tooth-rotting sugar. 

I say it's not necessary. If Valentine's Day doesn't mean something to you personally, skip it. Still, romance is lovely. So if you just feel like being romantic (or if your sweetheart will deduct major points for non-participation), then try something besides the usual chocolates. Here are a few ideas that creatives and cool geeks wouldn't expect, and will love to receive, with or without flowers.


Alex Bogusky's new venture, Fearless, has a shop, the shop has t-shirts. What could be a better message than "Fear less love more"? 




Mimoco - designer usb flash drives. Because they are cool, creative, original... and useful. Romance in the digital age.


Veer is always great. Give a message of "unity" with these ampersand cuff links. To me, the ampersand is a symbol of unity, love, oneness. It's inclusive. With "and" there is no separation.



Obey isn't the most romantic word in marriage vows, but it's quite fabulous when on something Shepard Fairey created. Give an artistic piece of history - on a business card holder.




A URL. It's more practical than buying and naming a star, and more affordable! Buy "www.Iloveyoupeggysue.com" (or whatever their name is) and put a special message up there for your loved one to see. Be romantic all year ... change up the message and send your love links every few weeks!




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